The benefits : free, passive traffic to your website, month after month.
and the question is : how do you optimize your content for SEO, and what “ranking factors” really matter for it ?
The answer is : we first need to understand how search engines work.
How the search engine work
Search engines are like information center for the digital life.
rather than of putting up copies of books, they store copies of web pages.
When you type a query into a search engine, it looks through all the pages in its index and best shot to return the becoming results.
To do this, it uses a computer program called an algorithm.
Nobody knows exactly how these algorithms work, but we do have lead, at least from Google.
To give out the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources and your location and settings. The weight applied to each factor varies trusting on the nature of your query – i.e., the shine of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.
Speaking of Google, this is the search engine most of us use—at least for web searches. That’s because it has the most reliable algorithm by good ways.
That why, there are tons of other search engines you can optimize for.
In simple points, SEO works by demonstrating to search engines that your content is the best result for the topic at hand.
This is because all search engines have the same mission: To show the best, most relevant results to their users.
Sharp how you do this depends on the search engine you’re optimizing for.
If you gain passive organic traffic to your web pages, then you need to understand and outfit to Google’s algorithm. If you want more video views, then it’s all about YouTube’s algorithm.
Since each search engine has a different ranking algorithm, it’d be too much to cover them all in this guide.
So, improvement , we’ll focus on how to rank in the biggest search engine of them all: Google.